Being the fifth largest country in terms of geography and population, Brazil is one of the upcoming markets for plant protein products in Latin America. The demand for plant-based protein is driven by a big tidal shift in consumer preferences for more sustainable protein alternatives. In recent years, the adoption of plant-based beverages and food among consumers has been higher due to the broader scope of improved product innovation, development, and availability.  

With the onset of the coronavirus pandemic, the meat industry has been under stringent monitoring in the country. In Brazil, where coronavirus cases are accelerated faster than other regions - meat processing facilities have faced temporary shutdowns due to the coronavirus outbreak among workers, and it has also impacted exports from Brazil due to contamination concerns. Moreover, according to a study conducted by the Federal Prosecution Department in Brazil, conditions at the meat processing plants have directly contributed to the rapid transmission of the virus.  

The changing dynamics of consumer preferences are also reflected in the fact that animal protein suppliers such as BRF, JBS, and Marfrig have joined the race of sustainable protein alternatives in Brazil. Due to the rising tide of ethical, environmental, and business challenges, these corporations have begun the shift to the plant-based protein market.  

Demand for snacking products such as smoothies, bars, and yogurts is also gaining momentum in Brazil. For instance, Mother Nutrients - a Rio de Janeiro-based protein startup, is eyeing retail expansion based on the prospects of growth. Meanwhile, several startups in Brazil are using innovative technologies to manufacture meat and dairy alternatives from plant-based products, which are constantly gaining popularity. Given the rising consumer interest, more startups are innovating in the meatless protein space.  

Because of the growing competitiveness along with the anticipated market growth, investment activities are also growing in the alternative protein sector in Brazil. The competitive landscape is expected to further intensify as recognizable plant-based brands from around the world are looking at Brazil as a viable market for expansion.