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Summary

Whey protein in value terms in Italy increased at a CAGR of 18.3% during 2014-2018. Over the forecast period of 2019 to 2023, the industry is expected to record a CAGR of 11.2%, increasing from US$ 1,633.4 million in 2019 to reach US$ 2,499.7 million by 2023.

This business intelligence report from ConsumerIntel360 aims to analyze market opportunities and risks in whey protein industry in Italy. It details market size & forecast, growth drivers, emerging trends, market opportunities, and investment risks in over 50 segments in whey protein industry. It provides a comprehensive understanding of whey protein market dynamics in both value and volume terms.

This report offers a detailed view of market opportunity by end user segments, product segments, sales channels, key cities, competing protein segments, and import / export dynamics..

Scope

This research report provides in-depth analysis, covering market opportunities and risks in whey protein industry. Below is the taxonomy, providing detailed scope of coverage.

Market Size in Value and Volume by Ingredients
• WP
• DWP
• WPC 35
• WPC 50-79
• WPC 80
• WPI

Market Size by End User Segments
• Sport Nutrition & Fitness
• Baby Food
• Kids and Teens
• Clinical Nutrition
• Animal Feed
• Snacking
• Meal Replacement

Market Size by Product Segments
• Ready to Mix
• Ready to Eat
• Ready to Drink

Market Share Analysis by Sales Channels
• Online
• Pharmaceutical & Medical Store
• Grocery Retailers
• Health and Wellness Stores
• Specialist Sports Store

Market Share Analysis by Competing Protein Segments
• Plant Protein
• Amino Acid
• Egg Protein
• MPCs
• Whey Protein
• Casein, Gelatin & Collagen

Import and Export Dynamics by Country
• Whey Protein Import Market Size
• Whey Protein Import Market Size by Country
• Whey Protein Export Market Size
• Whey Protein Export Market Size by Country

Market Size by Top 10 Cities

Reasons to Purchase

• How big is the whey protein opportunity in Italy in value and volume terms?
• Understand which end consumer segments should be targeted to maximize ROI
• Gain insights into changing consumer preferences by type of whey protein products
• Fine tune sales and distribution strategy by focusing on right set of channels
• Get detailed view on import and export dynamics
• Understand whey protein’s share in overall protein market
• Benefit from whey protein breakdown across top 10 cities in Italy

Table of Contents

1 About this Report
1.1 Summary
1.2 Scope
1.3 Methodology
1.4 Disclaimer

2 Italy Whey Protein Industry Attractiveness
2.1 Whey Industry Market Size and Future Growth Dynamics
2.1.1 Italy Whey Protein Market Size by Value Trend Analysis, 2014-2023
2.1.2 Italy Whey Protein Wholesale Price Trend Analysis, 2014-2023
2.1.3 Italy Whey Protein Market Size by Volume Trend Analysis, 2014-2023
2.2 Italy Whey Protein’s Competitive Positioning in Protein Sector
2.3 Global Benchmarking: Snapshot of Growth Dynamics
2.4 Whey Protein Market Share Snapshot by Key Cities

3 Italy Whey Protein Market Size and Forecast by Ingredients
3.1 Market Share Analysis by Whey Ingredients
3.2 WP Market Size and Forecast – 2014-2023
3.2.1 WP Market Size by Value Trend Analysis, 2014-2023
3.2.2 WP Wholesale Price Trend Analysis, 2014-2023
3.2.3 WP Market Size by Volume Trend Analysis, 2014-2023
3.3 DWP Market Size and Forecast – 2014-2023
3.3.1 DWP Market Size by Value Trend Analysis, 2014-2023
3.3.2 DWP Wholesale Price Trend Analysis, 2014-2023
3.3.3 DWP Market Size by Volume Trend Analysis, 2014-2023
3.4 WPC 35 Market Size and Forecast – 2014-2023
3.4.1 WPC 35 Market Size by Value Trend Analysis, 2014-2023
3.4.2 WPC 35 Wholesale Price Trend Analysis, 2014-2023
3.4.3 WPC 35 Market Size by Volume Trend Analysis, 2014-2023
3.5 WPC 50-79 Market Size and Forecast – 2014-2023
3.5.1 WPC 50-79 Market Size by Value Trend Analysis, 2014-2023
3.5.2 WPC 50-79 Wholesale Price Trend Analysis, 2014-2023
3.5.3 WPC 50-79 Market Size by Volume Trend Analysis, 2014-2023
3.6 WPC 80 Market Size and Forecast – 2014-2023
3.6.1 WPC 80 Market Size by Value Trend Analysis, 2014-2023
3.6.2 WPC 80 Wholesale Price Trend Analysis, 2014-2023
3.6.3 WPC 80 Market Size by Volume Trend Analysis, 2014-2023
3.7 WPI Market Size and Forecast – 2014-2023
3.7.1 WPI Market Size by Value Trend Analysis, 2014-2023
3.7.2 WPI Wholesale Price Trend Analysis, 2014-2023
3.7.3 WPI Market Size by Volume Trend Analysis, 2014-2023

4 Italy Whey Protein Market Size and Forecast by End-User Segments
4.1 Whey Protein Market Share Analysis by End-User Segments
4.2 Sport Nutrition & Fitness Whey Protein Market Size and Forecast – 2014-2023
4.3 Baby Food Whey Protein Market Size and Forecast – 2014-2023
4.4 Kids and Teens Whey Protein Market Size and Forecast – 2014-2023
4.5 Clinical Nutrition Whey Protein Market Size and Forecast – 2014-2023
4.6 Animal Feed Whey Protein Market Size and Forecast – 2014-2023
4.7 Snacking Whey Protein Market Size and Forecast – 2014-2023
4.8 Meal Replacement Whey Protein Market Size and Forecast – 2014-2023

5 Italy Whey Protein Market Size and Forecast by Product Segments
5.1 Whey Protein Market Share Analysis by Product Segments
5.2 Ready to Mix Whey Protein Market Size and Forecast – 2014-2023
5.3 Ready to Eat Whey Protein Market Size and Forecast – 2014-2023
5.4 Ready to Drink Whey Protein Market Size and Forecast – 2014-2023

6 Italy Whey Protein Market Dynamics by Distribution Channels
6.1 Whey Protein Market Share Analysis by Distribution Channels
6.2 Online Whey Protein Distribution Market Size and Forecast – 2014-2023
6.3 Medical Store Whey Protein Distribution Market Size and Forecast – 2014-2023
6.4 Grocery Retailer Whey Protein Distribution Market Size and Forecast – 2014-2023
6.5 Health and Wellness Store Whey Protein Distribution Market Size and Forecast – 2014-2023
6.6 Specialist Sports Store Whey Protein Distribution Market Size and Forecast – 2014-2023

7 Italy Whey Protein Import and Export Dynamics
7.1 Import and Export Market Dynamics Snapshot
7.2 Whey Protein Import Market Size, 2014-2018
7.3 Whey Protein Import Market Size by Key Countries
7.4 Whey Protein Export Market Size and Forecast, 2014-2018
7.5 Whey Protein Export Market Size by Key Countries

8 Further Reading
8.1 About ConsumerIntel360
8.2 Related Research
8.3 ConsumerIntel360 Knowledge Center

List of Tables

Table 1: Italy Whey Protein – Market Size by Value Analysis (EUR Million), 2014-2023
Table 2: Italy Whey Protein – Wholesale Price Trend Analysis (EUR per kg), 2014-2023
Table 3: Italy Whey Protein – Market Size by Volume Analysis (Thousand MT), 2014-2023
Table 4: Italy WP Whey Protein – Market Size by Value Analysis (EUR Million), 2014-2023
Table 5: Italy WP Whey Protein – Average Wholesale Price Analysis (EUR per kg), 2014-2023
Table 6: Italy WP – Market Size by Volume Analysis (Thousand MT), 2014-2023
Table 7: Italy DWP – Market Size by Value Analysis (EUR Million), 2014-2023
Table 8: Italy DWP – Average Wholesale Price Analysis (EUR per kg), 2014-2023
Table 9: Italy DWP – Market Size by Volume Analysis (Thousand MT), 2014-2023
Table 10: Italy WPC 35 – Market Size by Value Analysis (EUR Million), 2014-2023
Table 11: Italy WPC 35 – Average Wholesale Price Analysis (EUR per kg), 2014-2023
Table 12: Italy WPC 35 – Market Size by Volume Analysis (Thousand MT), 2014-2023
Table 13: Italy WPC 50-79 – Market Size by Value Analysis (EUR Million), 2014-2023
Table 14: Italy WPC 50-79 – Average Wholesale Price Analysis (EUR per kg), 2014-2023
Table 15: Italy WPC 50-79 – Market Size by Volume Analysis (Thousand MT), 2014-2023
Table 16: Italy WPC 80 – Market Size by Value Analysis (EUR Million), 2014-2023
Table 17: Italy WPC 80 – Average Wholesale Price Analysis (EUR per kg), 2014-2023
Table 18: Italy WPC 80 – Market Size by Volume Analysis (Thousand MT), 2014-2023
Table 19: Italy WPI – Market Size by Value Analysis (EUR Million), 2014-2023
Table 20: Italy WPI – Average Wholesale Price Analysis (EUR per kg), 2014-2023
Table 21: Italy WPI – Market Size by Volume Analysis (Thousand MT), 2014-2023
Table 22: Italy Sport Nutrition & Fitness Whey Protein – Market Size by Value Analysis (EUR Million), 2014-2023
Table 23: Italy Baby Food Whey Protein – Market Size by Value Analysis (EUR Million), 2014-2023
Table 24: Italy Kids and Teens Whey Protein – Market Size by Value Analysis (EUR Million), 2014-2023
Table 25: Italy Clinical Nutrition Whey Protein – Market Size by Value Analysis (EUR Million), 2014-2023
Table 26: Italy Animal Feed Whey Protein – Market Size by Value Analysis (EUR Million), 2014-2023
Table 27: Italy Snacking – Market Size by Value Analysis (EUR Million), 2014-2023
Table 28: Italy Meal Replacement Whey Protein – Market Size by Value Analysis (EUR Million), 2014-2023
Table 29: Italy Ready to Mix Whey Protein – Market Size by Value Analysis (EUR Million), 2014-2023
Table 30: Italy Ready to Eat Whey Protein – Market Size by Value Analysis (EUR Million), 2014-2023
Table 31: Italy Ready to Drink Whey Protein – Market Size by Value Analysis (EUR Million), 2014-2023
Table 32: Italy Online Whey Protein Distribution – Market Size by Value Analysis (EUR Million), 2014-2023
Table 33: Italy Medical Store Whey Protein Distribution – Market Size by Value Analysis (EUR Million), 2014-2023
Table 34: Italy Grocery Retailer Whey Protein Distribution – Market Size by Value Analysis (EUR Million), 2014-2023
Table 35: Italy Health and Wellness Store Whey Protein Distribution – Market Size by Value Analysis (EUR Million), 2014-2023
Table 36: Italy Specialist Sports Store Whey Protein Distribution – Market Size by Value Analysis (EUR Million), 2014-2023
Table 37: Italy Whey Protein Import – Market Size by Value Analysis (EUR Million), 2014-2018
Table 38: Italy Whey Protein Export – Market Size by Value Analysis (EUR Million), 2014-2018

List of Figures

Figure 1: ConsumerIntel360’s Methodology Framework
Figure 2: Italy Whey Protein – Market Size by Value Analysis (EUR Million), 2014-2023
Figure 3: Italy Whey Protein – Wholesale Price Trend Analysis (EUR per kg), 2014-2023
Figure 4: Italy Whey Protein – Market Size by Volume Analysis (Thousand MT), 2014-2023
Figure 5: Italy Whey Protein’s Competitive Positioning in Protein Sector (in Value), 2018
Figure 6: Whey Protein – Benchmarking Key Global Markets
Figure 7: Italy Whey Protein Market Share Snapshot by Key Cities (in Value), 2018
Figure 8: Italy Whey Protein Market Share Analysis by Whey Ingredients (in Value), 2018 vs. 2023
Figure 9: Italy WP Whey Protein – Market Size by Value Analysis (EUR Million), 2014-2023
Figure 10: Italy WP Whey Protein – Average Wholesale Price Analysis (EUR per kg), 2014-2023
Figure 11: Italy WP – Market Size by Volume Analysis (Thousand MT), 2014-2023
Figure 12: Italy DWP – Market Size by Value Analysis (EUR Million), 2014-2023
Figure 13: Italy DWP – Average Wholesale Price Analysis (EUR per kg), 2014-2023
Figure 14: Italy DWP – Market Size by Volume Analysis (Thousand MT), 2014-2023
Figure 15: Italy WPC 35 – Market Size by Value Analysis (EUR Million), 2014-2023
Figure 16: Italy WPC 35 – Average Wholesale Price Analysis (EUR per kg), 2014-2023
Figure 17: Italy WPC 35 – Market Size by Volume Analysis (Thousand MT), 2014-2023
Figure 18: Italy WPC 50-79 – Market Size by Value Analysis (EUR Million), 2014-2023
Figure 19: Italy WPC 50-79 – Average Wholesale Price Analysis (EUR per kg), 2014-2023
Figure 20: Italy WPC 50-79 – Market Size by Volume Analysis (Thousand MT), 2014-2023
Figure 21: Italy WPC 80 – Market Size by Value Analysis (EUR Million), 2014-2023
Figure 22: Italy WPC 80 – Average Wholesale Price Analysis (EUR per kg), 2014-2023
Figure 23: Italy WPC 80 – Market Size by Volume Analysis (Thousand MT), 2014-2023
Figure 24: Italy WPI – Market Size by Value Analysis (EUR Million), 2014-2023
Figure 25: Italy WPI – Average Wholesale Price Analysis (EUR per kg), 2014-2023
Figure 26: Italy WPI – Market Size by Volume Analysis (Thousand MT), 2014-2023
Figure 27: Italy Whey Protein Market Share Analysis by End-User Segments (in Value), 2018 vs. 2023
Figure 28: Italy Sport Nutrition & Fitness Whey Protein – Market Size by Value Analysis (EUR Million), 2014-2023
Figure 29: Italy Baby Food Whey Protein – Market Size by Value Analysis (EUR Million), 2014-2023
Figure 30: Italy Kids and Teens Whey Protein – Market Size by Value Analysis (EUR Million), 2014-2023
Figure 31: Italy Clinical Nutrition Whey Protein – Market Size by Value Analysis (EUR Million), 2014-2023
Figure 32: Italy Animal Feed Whey Protein – Market Size by Value Analysis (EUR Million), 2014-2023
Figure 33: Italy Snacking Whey Protein – Market Size by Value Analysis (EUR Million), 2014-2023
Figure 34: Italy Meal Replacement Whey Protein – Market Size by Value Analysis (EUR Million), 2014-2023
Figure 35: Italy Whey Protein Market Share Analysis by Product Segments (in Value), 2018 vs. 2023
Figure 36: Italy Ready to Mix Whey Protein – Market Size by Value Analysis (EUR Million), 2014-2023
Figure 37: Italy Ready to Eat Whey Protein – Market Size by Value Analysis (EUR Million), 2014-2023
Figure 38: Italy Ready to Drink Whey Protein – Market Size by Value Analysis (EUR Million), 2014-2023
Figure 39: Whey Protein Market Share Analysis by Distribution Channels (in Value), 2018 vs. 2023
Figure 40: Italy Online Whey Protein Distribution – Market Size by Value Analysis (EUR Million), 2014-2023
Figure 41: Italy Medical Store Whey Protein Distribution – Market Size by Value Analysis (EUR Million), 2014-2023
Figure 42: Italy Grocery Retailer Whey Protein Distribution – Market Size by Value Analysis (EUR Million), 2014-2023
Figure 43: Italy Health and Wellness Store Whey Protein Distribution – Market Size by Value Analysis (EUR Million), 2014-2023
Figure 44: Italy Specialist Sports Store Whey Protein Distribution – Market Size by Value Analysis (EUR Million), 2014-2023
Figure 45: Italy Whey Protein Trade Dynamics – Snapshot by Value Analysis (EUR Million), 2014-2018
Figure 46: Italy Whey Protein Import – Market Size by Value Analysis (EUR Million), 2014-2018
Figure 47: Italy Whey Protein Import by Countries – Market Size by Value Analysis (EUR Million), 2014-2018
Figure 48: Italy Whey Protein Export – Market Size by Value Analysis (EUR Million), 2014-2018
Figure 49: Italy Whey Protein Export by Countries – Market Size by Value Analysis (EUR Million), 2014-2018

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